Arredo3 returns to television with a new TV advertisement that is highly emotional. It shows the three stages of falling in love, namely lust at first sight, attraction from the slightest touch and, lastly, the finest form of love – the one that lasts forever. It happens between people and also between people and Arredo3 kitchens: the tactile pleasure kindled by surfaces, the surprise of glass cabinets that open up new worlds, the natural functionality of each individual cabinet. Our brand fulfils any desire and attracts customers with its numerous opportunities for customised solutions that reflect your true self, belong to you and make you feel warmly welcomed. The result can only be instant love, just like in the advertisement, which ends with the claim, “Fall in love in the kitchen”. 

The campaign will be announced with a teaser on social media from St. Valentine’s Day, before the start of the online campaign scheduled for 22 February on RAI, which will also accompany the Sanremo Music Festival. The advertisement will also be broadcast on numerous other national TV and TV on demand channels. 

During the year other continuous and coordinated initiatives will follow, including radio advertisements on Italy’s main radio channels, press releases, and digital actions consisting of targeted campaigns on social media. 

Find out more about the Arredo3 TV campaign: fall in love in the kitchen. Watch the advertisement!